Strategies for Managing Adversarial Content
Nov 3, 2026 2:28 About Brazil
Transcribed and translated with TranslateMom. Paste any video link to get subtitles and a transcript in your language.
What should you do with an adversary, or someone whose interests run counter to ours?
And my position was always: don't reply, don't quote them,
don't tag them, and, if possible, block them.
My question is: what are the principles you have
that could help you give
people more tools to, in some way,
turn down the noise coming
from the other side and amplify their own?
But I just want to make one correction.
Go ahead.
Don't block them. You can't block them.
On WhatsApp.
Because if— No, on any social media.
Because if I block them, the algorithm will understand that I didn't
interact with the content, because I— because that person
was blocked. So, I can't block them,
I have to receive the
content and scroll past quickly.
Right.
Don't look, because then the algorithm—
Don't reply.
Yeah, yeah. No, don't even read it.
Oh.
Because the, the, the algorithm tracks even the time spent
on it. So, if content comes up for me and I,
if I spend three seconds looking at the content, Meta will
understand that con—e—even if you haven't, haven't, haven't, haven't
liked it or given it a like, commented, it'll say, “They
read it.” So don't read it, just, just scroll past quickly.
Then Meta starts to understand: “Look, this content isn't
relevant, because people are, people are scrolling past,
they aren't reading, they aren't
liking, no, no, they aren't commenting.”
Don't pay it any attention.
Yeah, you have to ignore it. That's the way.
And when you do that, the content will just, just
keep circulating among them, right, it won't reach the
undecided. So, only our people would get it.
Seeing that it was no longer possible to reach non-us,
Flávio Bolsonaro's voters' opponents
started going to our posts.
With no other option, they had to come to the post
that
spoke well of Lula, to speak ill of him.
But as I said, the algorithm doesn't understand if you're speaking well
or badly, it only understands that you're talking.
So the—if the post, uh, was speaking well of Lula,
Meta understood: this post is relevant.
And it only delivered content that spoke well of Lula.
Another thing we always say you shouldn't do is: if you see a post on
Twitter, on X, about something you don't like, the worst thing you can do is
take it and send it to a WhatsApp group for people to discuss.
You're giving it reach.
Exactly, exactly.
End of transcript · 419 words · machine translated
Original transcript (Spanish)
Qué hacer con el adversario o con aquel que tiene intereses contrarios al nuestro. Y mi posición siempre fue: no respondan, no citen, no los arroben y en lo posible bloqueen. Mi pregunta es: ¿cuáles son las máximas que ustedes tienen como para poderle dar
más herramientas a la gente para, de alguna manera, apagar el ruido que hacen del otro lado e instalar el propio? Pero solo quiero hacer una corrección. A ver.
Bloquear no, no se puede bloquear. En WhatsApp. Porque si-- No, en ninguna red social. Porque si yo bloqueo, el algoritmo va a comprender que yo no interagí con el contenido, porque yo es-- porque la persona
estaba bloqueada. Entonces, yo no puedo bloquear, yo tengo que recibir el contenido y pasar rápido. Bien. No mirar, porque ahí el algoritmo-
No responder. Sí, sí. No, ni siquiera leer. Ah. Porque la, la, el algoritmo captura hasta el tiempo de retención. Entonces, si llega un contenido para mí y yo,
si yo me quedo por tres segundos mirando el contenido, Meta va a comprender ese con-- a-aunque usted no, no, no, no tenga curtido, dado el like, comentado, pero va a decir: «Ele leu». Entonces, ni lea, ape-apenas pase rápido. Entonces, la Meta comienza a comprender: «Mira, este contenido no tiene
relevancia, pues las, las personas están pasando, no están leyendo, no están dando like, no, no, no están comentando». No hay que darle bola. Sí, tiene que ignorar. Este es el camino.
Y ahí cuando usted hace eso, el contenido solo va a, a, a circulando entre ellos, no, no va hasta los indecisos. Entonces, solo los nuestros llegaban. Viendo que no era posible más llegar hasta no-nosotros, los adversarios de los electores de Flávio Bolsonaro
empezaron a ir a nuestras publicaciones. Por no tener otra opción, el-ellos tenían que vir en la publicación que hablaba bien de Lula para hablar mal. Pero como yo dije, el algoritmo no, no comprende si estás hablando bien
o mal, comprende apenas que estás hablando. Entonces, la-- si la publicación, eh, era hablando bien de Lula, la Meta entendía: esta publicación es relevante. Y solo entregaba contenidos que hablaban bien de Lula. Otra cosa que siempre decimos no hay que hacer es: si ves un posteo en
Twitter, en X, de algo que no te gusta, lo peor que puedes hacer es tomarlo y mandarlo a un grupo de WhatsApp para que se discuta. Le estás dando difusión. Exacto, exacto.
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